One of the first things you need to make a content strategy is a goal. So, if you have a goal, then you can find your current objective. Then, you need to identify your audience in order to make customer personas. So, if you make a Wikipedia page for your band , you need to find the type of audience that searches those kind of queries. Then, you have to make a content calendar to help you make content frequently. Last but not the least; you have to find the right platforms to use in order to make the most of it. What do you think?