Make your front page simple. Shoppers will immediately decide if they want to use your site based on the look of your homepage. Be descriptive, but keep other information to a minimum to avoid distraction to your visitors. The best websites communicate a lot of information in a small number of words. If you're long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand - newspapers use the most common level of literacy, the eighth-grade reading level. Provide a navigation menu on every page of your site. While this menu doesn't have to link to every single page of your site, this can be an exhaustive list if you have a very large site, it should provide links to home pages Web design company . This allows your visitors to come back to the home page and start over when not needed. Try to have a clear and consistent layout in the design of your sites. Clean layouts that take advantage of a lot of white space tend to improve the readability and overall appearance of the site. The layout should focus on the content. Try using fonts available on every computer to prevent your site from appearing incorrectly. Try to include real customer references. Few people want to be the first to try a product or service, so let customers know that other people have tried your products and are satisfied with them. Try asking some clients who are doing projects with you to create a short paragraph about their experience with your company and put it on your site. Anyone who wants to design a great-looking site should consider spending a lot of time in the header image. This is what visitors notice as soon as they log into your website, so it's a good move to have something relevant and visually appealing. It's best to create your own header rather than using a pre-prepared header.